We’re all hardwired to tell and listen to stories. Successful brands take advantage of this quirk of human nature by winning over the hearts of their customers with compelling storytelling. In fact brand stories, when told well, are far more powerful than the products that a brand sells.
Inspired by a recent course I attended on behavioural economics, I started thinking about the concept of maximisers and satisficers and how businesses can optimise the amount of choice they offer.
There has been a seemingly never-ending number of major rebrands in the last month, and as we were delving deeper into the latest, I stopped to think, can a major rebrand really be that effective?
With high streets in the UK revealing more and more empty shop fronts and retailers turning to digital e-commerce, it’s easy to think the analogue shopping experience is dying. With retailers like Amazon and Asos offering overwhelming choice, fast delivery and free returns, it’s becoming more and more difficult for high street shops and physical retailers to compete. It’s easier to think that this is creating a demise in the high street of yore…or is it, actually, that consumers want something different?
From Nike to Carlsberg, via John Lewis and Waitrose, advertising and branding seem to be taking a socially conscious turn. Despite many brands taking a stand on social issues, few come across as genuinely authentic.
I have just finished a six month, hands-on post-graduate internship as a marketing consultant at Make Happy, a small marketing agency and consultancy based in East London. For my final blog post, I would like to share some of my experiences, by telling you about the top eight things that surprised me about real-world marketing.
The power of ‘child’s play’ as a learning tool has long been advocated by human development experts. The Montessori school of thought has advocated the technique of letting children learn through play for decades, and it’s a philosophy that’s seeping into the professional sphere for problem solving in adults.
Entrepreneurial ventures are rarely completely funded out of one’s own pocket. Entrepreneurs are increasingly looking to crowdfunding platforms to to raise the money they need to fund their new products.
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