After my very first client meeting, as we left the building, my new boss turned to me and said ‘What just happened?’
So I told him. He said ‘Ok so what?’
I was a little confused at this point as to whether this was some kind of test or he just hadn’t been paying attention.
There has been a seemingly never-ending number of major rebrands in the last month, and as we were delving deeper into the latest, I stopped to think, can a major rebrand really be that effective?
With high streets in the UK revealing more and more empty shop fronts and retailers turning to digital e-commerce, it’s easy to think the analogue shopping experience is dying. With retailers like Amazon and Asos offering overwhelming choice, fast delivery and free returns, it’s becoming more and more difficult for high street shops and physical retailers to compete. It’s easier to think that this is creating a demise in the high street of yore…or is it, actually, that consumers want something different?Read More
I have just finished a six month, hands-on post-graduate internship as a marketing consultant at Make Happy, a small marketing agency and consultancy based in East London. For my final blog post, I would like to share some of my experiences, by telling you about the top eight things that surprised me about real-world marketing.Read More
The power of ‘child’s play’ as a learning tool has long been advocated by human development experts. The Montessori school of thought has advocated the technique of letting children learn through play for decades, and it’s a philosophy that’s seeping into the professional sphere for problem solving in adults.Read More