To innovate, diverse teams have to feel like they belong
Managers with insight know that groundbreaking innovation comes from teams that have a diverse set of skills and perspectives. You can’t just have a Steve Jobs or Larry Page alone, you’re going to need Sergey Brin and Steve Wozniak. But many leaders miss a key factor that underlines what it is that makes diverse teams truly effective; the need to feel that they belong.
Read MoreMarketing Secrets behind Pokémon Go
You have probably heard of Pokémon Go, the global Augmented Reality (AR) phenomenon that launched in July.
The game is simple, after downloading the app, just open your camera and GPS, and you can catch your own Pokémon by flicking your Poke Balls. Pokémon Go has become the biggest mobile game in the US, attracting more users than Twitter and rising to the top of the App Store revenue charts.
Pokémon Go has already opened up a new era of Augmented Reality. What can marketers learn from its enormous success?
Read MoreCreative thinking: where do ideas come from?
According to a 2014 PwC report into breakthrough innovation and growth, 43% of 1,757 executives interviewed saw innovation as a ‘competitive necessity’ for their organisation.
Read MoreThe Rise of the Startup Incubator
Startup programmes have been around since the early 90’s and there are many success stories which have arisen from these programmes, such as Airbnb and Dropbox. Recently interest in incubators and accelerators has boomed; according to O2’s 2014 report ‘The rise of the UK accelerator and incubator ecosystem’, the number of startup incubators in the UK has increased by 110% from 2011 to 2014.
Read MoreReal-Time Segmentation
Segmenting customer groups in real time is the Holy Grail for marketers. “Every brand wants fast segmentation, the ability to get to consumers in real time, or even to be predictive of what they’re doing next,” commented Shenan Reed, president of digital at media planning agency MEC Global, at this year’s SXSW festival.
Read MoreThe Ad Block Challenge
Ad blocking was front of mind at the recent Advertising Week Europe conference in London. “The audience is pointing a gun at us and saying ‘the way you operate business is not acceptable to us,'” said Tim Gentry, global revenue director at the Guardian.
Read MoreAdvertising in Games
Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.
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