Food Tech Week set to satiate hunger for industry disruption
London Tech Week is a yearly gathering boasting hundreds of events and pitching opportunities for techies within and across many industries: retail, education, cyber security, marketing and advertising. Industry-specific offshoots of Tech Week have also emerged, the next being the world’s first Food Tech Week, running from 16 October 2015.
Read MoreA love letter to Burberry’s marketing strategy
I know next to nothing about the world of high fashion. However, one show I do watch every year is Burberry. I like the designs, the music. I like the way I feel, even as a viewer, that I’m part of a distinctly British spectacle. In short, I like the branding.
Read MoreDon’t switch off, be more creative
Modern technology is melting your brain. Constantly flipping between different devices is the reason you are less productive, tired and forgetful. Or so we’re repeatedly warned.
Read MoreThe link between creative business space and happiness
Richard Branson recently published an article detailing the importance of creating an inviting space in which to do business. He describes Virgin spaces as “interesting and comfortable places to work, with lots of space for people to mingle, comfortable chairs, quirky designs and entertainment to give people a real break.”
Read MoreIs your marketing agile enough?
A recent survey reported by Forbes found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile.
Read MoreLondon’s startup successes – what can we learn?
London’s startup ecosystem is thriving. In the past 12 months the number of startups heading to Silicon Roundabout increased by 21%, with tech-focused ventures alone boasting an increase of 200%.
Read MoreOnce Upon an Emoji
It’s no secret the best marketing is based on storytelling. Throughout the course of human history, we’ve been fascinated by stories—from cave paintings to the Bible to sitcoms on the telly and now to… emojis, the modern child of the ancient Egyptian hieroglyphs.
Read MoreThe Rise of Interactive Charity Campaigns
Marketing is all about creating value. For non-profits, value can be found in funds or awareness. For individuals targeted through marketing strategies, value may be found in knowing they are contributing to a cause they care about. Non-profits are increasingly using interactive campaigns to encourage people to share an experience with friends.
Read MoreBrands Serving Up Aces at Wimbledon
Each summer, Britain gears up for the biggest tournament in tennis. From tennis enthusiasts to the “the only sporting event I watch is Wimbledon”-ers, everyone tunes in to see the athletes show down on Centre Court. Brands tune in too, and the sponsors this year are serving up new creative ways to get their audience’s attention.
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