Marketing is business
Anyone who has come to one of my workshops will know that I endlessly quote Peter Drucker, the father of business consulting and his views on the importance of marketing and innovation to every business.
The Benefits of a Content Strategy
When it comes to social media, companies often take a spontaneous approach: they have a product or service and post things that are relevant to said product or service. Now, it could be worse, i.e not being present on social media at all, but it could most definitely be better. Social media is a powerful tool which, when harnessed properly, can be used to drive more potential clients to your brand. And more clients = more potential sales or a larger network.
The useful thing about a marketing plan
In marketing, like investing, it is having the greatest understanding of how the overall system works that will give you the best results.
5 essential business skills and where to learn them for free
Business modelling:
Alexander Osterwalder’s Business Model Canvas is a powerful tool that has spread rapidly throughout the business community. By learning how to use the Business Model Canvas, you will have an effective means of prototyping business ideas, testing business assumptions, adapting existing business models, and streamlining creative collaboration with friends and colleagues.
The value of giving a helping hand
Traditionally, we think of helping as the act of providing value without compensation. From a certain perspective, this makes sense. However, there is a lot that you receive in the act of giving a helping hand, and often the value is worth more than the effort spent.
How to complete a big project
Have you ever wanted to take on a large project but were hesitant to start? Perhaps you want to write a book, start a personal business, or make a lifestyle change. Whatever it is, completing large projects is immensely satisfying, and for many, a very difficult thing to do. Typically, one of the following happen:
Useful frameworks that lead to good questions
One of the most important business skills is being able to ask good questions. Asking the right questions will lead you down a useful exploration of thought and research, while asking the wrong questions will lead to conclusions that are either false or irrelevant.
Free tools for on the ground market research
Market research is one of those things that many small businesses push to the side due to the misconception that it has to be a difficult, laborious process. Fortunately, there is a multitude of resources that make effective market research easier than it has ever been.
Why you need to use the Social Business Canvas
Since it’s release, Alexander Osterwalder’s Business Model Canvas has taken the business community by storm, and is now taught in most business schools. From his model grew adaptations such as the Lean Business Canvas, the Personal Business Model Canvas, and the Social Business Model Canvas.
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