Five ways the Dog’s Trust are rocking their digital marketing
Every marketer knows that dogs maketh the internet. If you want to ensure the success of your online campaign, stick a dog in it. Even better, a pug.
Read More7 things to look for when you’re stuck for ideas
Great companies are built on great ideas. Little notes that you can stick time and time again. A tension spring that bounces from place to place and brings hours of enjoyment to kids. Underwear that holds in all your wobbly bits and makes you look fabulous in a little black dress.
Read MoreOne lesson for marketers from the #indyref campaigns
On Thursday the fate of the United Kingdom will be decided. Whether we wake up to unity or separation on Friday morning, one thing is sure. The Yes campaign has played a blinder.
Read More5 vital questions to ask when writing copy for the web
It’s a terrifying thought, but I have spent the last decade of my life writing copy for the web. Mountains of emails, legions of webpages, volumes of blogs. Along the way I like to think I’ve learnt a thing or two. And one of these things is to always ask myself these five questions when writing web copy:
Read MoreIs paying for tweeting cheating?
We all want our tweets and Facebook posts to go viral organically, by the sheer power of their brilliance. But sometimes, your social content may just need a little nudge to give it the exposure it deserves. So are sponsored tweets and posts (in which you pay to promote your social media posts to people outside your network) the solution?
Read MoreGet over your fear of conflict!
Does the thought of having that difficult conversation fill you with dread? Will you do anything to avoid conflict in the workplace?
Read MoreHave we gotten too good at selling online?
Last Thursday the world of e-commerce was shaken to its core as Asos, the poster child of online retail, issued a profit warning and 40% was wiped off its share value.
Read MoreUse social media to build trust in your brand
A study into the impact of social media on consumers published this month has revealed that one of the most profound effects social media has on consumers is to build trust in brands. By facilitating conversations between consumers, and between consumers and brands, trust increases, as does intention to buy.
Read MoreDezeen Book of Interviews Launch
Last night the great and the good of the design world packed into Vitra’s Clerkenwell showroom for the launch party of Dezeen’s Book of Interviews. Our client Micha Weidmann designed the book and it was great to see the finished product.
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