Whilst I got my haircut last week, I sat enthralled as my hairdresser regaled me with fascinating tales from her turbulent life (all 22 years of it). An ex-boyfriend in prison, a Brazilian wax using a wok, a job in a notorious Old Street nightclub aged 15. Her stories all followed a classic model: a hero you could identify with, that hero facing conflict and tension, and finally, resolution. I was captivated.Read More
Marketers are in the business of creating intangible value. We learn its craft through creating emotional connections made possible by consumer insights. For many businesses, intangible or perceived value is the biggest asset they have (hello Google and Coca Cola).Read More
Every marketer knows that dogs maketh the internet. If you want to ensure the success of your online campaign, stick a dog in it. Even better, a pug.Read More
They’re known as the ‘me generation’, narcissistic and with an ugly ‘look after number one’ attitude. So I was rather happy, having been born between the mid-eighties and early 2000’s, to learn that there’s more to the group than just sponging off your parents and sending attention seeking social media posts. An event by Acacia Avenue I recently attended, took a look the Millenial generation with some powerful insights for marketers. Here are my key takeaways:Read More
Great companies are built on great ideas. Little notes that you can stick time and time again. A tension spring that bounces from place to place and brings hours of enjoyment to kids. Underwear that holds in all your wobbly bits and makes you look fabulous in a little black dress.Read More
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