Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.
You know that losing talent is expensive. But do you know how expensive? A recent report from Oxford Economics places a staggering price on staff turnover; they estimate that the average cost of losing and replacing an employee, including lost output and recruitment fees, is £30,614.
This month we welcomed The Year of the Goat and in true New Year tradition, we have 8 tips that will help you declutter, re-invent and energise your social sphere for new opportunities in 2015.
Do you want customers to engage with your product more frequently? If the answer is yes then Nir Eyal’s book, Hooked: how to build habit-forming products, is the book of the moment. He proposes a four-step process that encourages consumer behaviour that sticks.
I’m a big fan of TED talks and last weekend I had the opportunity to attend a TED event. The day involved 23 speakers and performers from all walks of life and from all over world. The only thing they had in common was they were really passionate about what they were talking about.
Why is it that organisations like Pixar animation and Apple manage to bring out pioneering offerings year on year, whilst the majority of us are lucky to get even one break?
Innovative, emotionally engaging and hugely effective, the ‘World Under Water’ campaign launched by the crowd funding platform, CarbonStory, used ingenious techniques to generate extraordinary results.
When social media was in its infancy, it promised a revolution for brands. No longer would we simply push and pray, broadcasting our messages as far as possible and desperately hoping for resonance with our target consumers.
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