Sponsored tweet to BA

Would you buy a promoted tweet to make your complaint heard?

Yesterday, seriously disgruntled British Airways customer Hasan Syed took to Twitter to vent his frustration at the airline. Nothing new there. And yet there was something new, something groundbreaking even, about this particular complaint. Why? Because this was not just any tweet, this was a sponsored tweet.  Hasan had taken the pioneering step of using Twitter Ads to purchase a promoted update to give his complaint some extra welly.

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To meet or not to meet…

Read an interview with my current thinker of the moment, Prof Adam Grant, who has written Give and Take. In the interview he was asked, as a Giver himself, how does he stop getting overwhelmed with requests on his time.

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Boy jumping to land safely in fathers arms

The Curious Incident of Trust in the Workplace

I recently went to the National Theatre’s brilliant performance of Mark Haddon’s, The Curious Incident of the Dog in the Nighttime. The storyline revolves around a seed of trust that is planted, and then torn away, leading to devastation and destruction.

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