How to stick to a marketing plan for your SME

A recent survey from Pitney Bowes showed that while 87% of SMEs recognise that marketing increases sales, the average SME only executes around 39% of its planned marketing activity. When I read this, I was not very surprised. This is something we frequently encounter with companies; it’s all very well putting a marketing plan together, but seeing it through is quite another matter.

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Learning to love change

I went to see Richard Gerver talk about his new book, Change, at the RSA yesterday (and then read the book later that evening). Gerver made his name by transforming a failing school in Derbyshire into one of the most creative and celebrated educational establishments in the world. His work led him to be named Head Teacher of the Year at the National Teaching Awards 2005.

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Is frequency worth it?

A great blog from Seth Godin popped into my inbox this morning. Its subject was frequency. Specifically, we know that frequent communications of the same message to your target market increases the chance of converting them to take action, but we also know that hammering the same message over and over again will bore and annoy many people.

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Learn anything in 20 hours!

I went to see Josh Kaufman at the RSA last week talk about his new book, The First 20 Hours. In it he debunks the thesis made famous by Malcolm Gladwell in his book Outliers that you need 10,000 hours to master a skill and suggests that you actually only need 20. He claimed to have learnt the ukulele and programming in just 20 hours. Kaufman states;

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