Good writing or talented writing?

I find it interesting how often clients baulk at the idea of spending any money of a copy writer  for their websites. “The copy is good enough,” is a refrain I hear again and again.  

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The Value of Big Data Isn’t the Data

‘Big Data!’ The latest buzz word and the topic of a multitude of articles, essays and blog posts. Everyone knows they should be harnessing the power of big data, but how much are businesses really capitalising on this wealth of information?

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Illustration of a phrenology skull

We’re jammin’

As someone who works in the creative industry, I know all too well how hard it can be to constantly come up with fresh ideas. Today’s HBR management tip is on the very hot topic of innovation jams, which many companies are using to meet this challenge.

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