Warwick University proves that happiness boosts productivity
“Does happiness make people more productive workers?” was the question that Andrew Oswald, Eugenio Proto, and Daniel Sgroi of Warwick University’s Economics Department sought to answer.
Read MoreThe Value of Big Data Isn’t the Data
‘Big Data!’ The latest buzz word and the topic of a multitude of articles, essays and blog posts. Everyone knows they should be harnessing the power of big data, but how much are businesses really capitalising on this wealth of information?
Read MoreWe’re jammin’
As someone who works in the creative industry, I know all too well how hard it can be to constantly come up with fresh ideas. Today’s HBR management tip is on the very hot topic of innovation jams, which many companies are using to meet this challenge.
Read MoreFrom the perspective of a hopeful copywriter.
My time at Make Happy has come to a close already, and no matter how excited I am to return home, it will be sad to leave this office. These fleeting experiences are often the fate of the interns.
Read More10 lawyers walked into a room…
In America, it would be the beginning of a great, or more likely mediocre, joke. The other day it was the beginning of a four-hour workshop with a London law firm. I was helping Make Happy’s partner, Fiona Riley, as she tried to encourage these people to talk about the future of their business.
Read MoreIs social media marketing a waste of time?
Lord Leverhulme’s famous remark “I know half my advertising isn’t working, I just don’t know which half” seems somewhat redundant in our world of real time data analysis and last click attribution. However, one part of the marketing mix which remains extremely tricky to measure is social media.
Read MoreMaking Happy with Squash
Squash. Where I am from, it’s nothing but an oddly shaped, fleshy vegetable (or is it a fruit?). Occasionally it’s a sport. We certainly never drink squash. But during my first week at Make Happy I learned that in the UK, squash is a fruity juice concentrate. We all had an innocent laugh at my American naivety. I still think its weird.
Read MoreContent is King
Much has been written on the subject of web content, but we stand by Rachel Lovinger’s article “Content Strategy, The Philosophy of Data” in which she states:
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