Good writing or talented writing?

I find it interesting how often clients baulk at the idea of spending any money of a copy writer  for their websites. “The copy is good enough,” is a refrain I hear again and again.  

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The Value of Big Data Isn’t the Data

‘Big Data!’ The latest buzz word and the topic of a multitude of articles, essays and blog posts. Everyone knows they should be harnessing the power of big data, but how much are businesses really capitalising on this wealth of information?

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Illustration of a phrenology skull

We’re jammin’

As someone who works in the creative industry, I know all too well how hard it can be to constantly come up with fresh ideas. Today’s HBR management tip is on the very hot topic of innovation jams, which many companies are using to meet this challenge.

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10 lawyers walked into a room…

In America, it would be the beginning of a great, or more likely mediocre, joke. The other day it was the beginning of a four-hour workshop with a London law firm. I was helping Make Happy’s partner, Fiona Riley, as she tried to encourage these people to talk about the future of their business.

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Social media wordle diagram

Is social media marketing a waste of time?

Lord Leverhulme’s famous remark “I know half my advertising isn’t working, I just don’t know which half” seems somewhat redundant in our world of real time data analysis and last click attribution. However, one part of the marketing mix which remains extremely tricky to measure is social media.

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