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Can Pinterest work for B2B?

Over the Summer, as we all bathed in the Olympic glow, the marketing world rumbled with news that Pinterest was proving ineffective at converting the massive traffic it was attracting into sales for participating brands.

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Short Form Films win Lovie Award!

Our longstanding partners at Short Form Film have just been awarded a Lovie award for animation for their WillShake film. Directed by Joe Talbot, one of the co-founders of the company, we think it is an impressive portrayal of the much loved Macbeth story by William Shakespeare in a way that can capture the imaginations of children and create excitement for his literary works.

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Can a global business be idealistic?

This is a question that the FT asked in their weekly feature Judgement Call. I was pleased that Rohit Deshpandé said that there is a growing movement towards living by a guiding set of principles regardless of the local views on how businesses should be run.

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Google’s London HQ

I’m always surprised by how often clients neglect office design when considering their internal communications planning. Yet the office environment is a key part of the culture and communications of an organisation. It impacts how people work, the manner and the frequency they talk to each other and how information flows through the company structure. I read recently that in one company a redesign to a more open space resulted in a fall in email traffic of 50%.

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Elizabeth Murdoch on the importance of values and purpose

In August Elizabeth Murdoch gave the James MacTaggart Memorial Lecture at the Edinburgh Television Festival. She talked compellingly about values and purpose, something very close to the heart of all of us here at Make Happy. She also threw down a challenge to government and business, arguing that success based solely on money is inherently dangerous and often leads to bad behaviour.

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