I have just finished a six month, hands-on post-graduate internship as a marketing consultant at Make Happy, a small marketing agency and consultancy based in East London. For my final blog post, I would like to share some of my experiences, by telling you about the top eight things that surprised me about real-world marketing.Read More
The average small business today, globally, spends 46% of their budget on digital marketing. Most businesses and marketers prioritise driving traffic to their website to impact sales, bookings or other conversions. According to a study by Forrester, Google Search ads will make up the largest proportion of ad spend by 2019.
When it comes to social media, companies often take a spontaneous approach: they have a product or service and post things that are relevant to said product or service. Now, it could be worse, i.e not being present on social media at all, but it could most definitely be better. Social media is a powerful tool which, when harnessed properly, can be used to drive more potential clients to your brand. And more clients = more potential sales or a larger network.