The connection between Marketing and Branding

When we assist new entrepreneurs working on their first businesses, we get copious amounts of questions about marketing and branding. One I want to zero in on is, “What is the connection between marketing and branding?”

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Employee filling in survey

Acting on feedback from an employee survey

We all want to know what people think of us. If we are scared to ask, we are usually even more afraid of hearing the answer. This is also the case with organisations. Too afraid to ask their employees what they really think of their work culture, values and environment, many businesses rely on assumptions.

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To innovate, diverse teams have to feel like they belong

Managers with insight know that groundbreaking innovation comes from teams that have a diverse set of skills and perspectives. You can’t just have a Steve Jobs or Larry Page alone, you’re going to need Sergey Brin and Steve Wozniak. But many leaders miss a key factor that underlines what it is that makes diverse teams truly effective; the need to feel that they belong.

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Marketing Secrets behind Pokémon Go

You have probably heard of Pokémon Go, the global Augmented Reality (AR) phenomenon that launched in July.

The game is simple, after downloading the app, just open your camera and GPS, and you can catch your own Pokémon by flicking your Poke Balls. Pokémon Go has become the biggest mobile game in the US, attracting more users than Twitter and rising to the top of the App Store revenue charts.

Pokémon Go has already opened up a new era of Augmented Reality. What can marketers learn from its enormous success?

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