What is an entrepreneurship? Are you cut out to be an entrepreneur?

Put simply an entrepreneur is someone who starts a business by identifying a gap in the market. Here’s Make Happy’s definition of an entrepreneur.

Starting your own business can be immensely challenging. Here are some key tips to help you master entrepreneurship:

  • It is thought that successful entrepreneurs possess empathy and are able to place themselves in the shoes of their customers.
  • Identify a gap in the market. This is absolutely key to standing out from other organisations and winning the hearts of customers.
  • You need to be resilient. You will encounter numerous challenges and you may be told no frequently. It is important to persist.
  • Understand your target audience. Utilise data to really come to grips with your customers’ pains and gains.
  • You need to back yourself and your product/service. In order to gain funding you need to be able to sell your business.
  • Consider having a co-founder. This will help take some of the weight off your shoulders and you will be able to bounce ideas off one another.
  • Remember why you started. At times it may challenging but to remain resilient, remember why you started in the first place.
  • As an entrepreneur you need to be super focused on defining your strategy and differentiating yourself from competitors.

If you are thinking of starting your own business or want to reassess your organisations’, try using our business canvas to map out the different areas to identify strengths, weaknesses, challenges and opportunities.