I saw this photo of a Fedex van on Linkedin reinforcing the idea that they are the fastest courier service. A powerful approach, but dissing your competitors can be dangerous, especially if they can prove they get there first.
Jonathan Bannister
Founder and Director of Strategy -
Ex of Leo Burnett, Jonathan has a long history of successful communications planning on accounts such as Procter & Gamble and Financial Times. Jonathan leads strategic planning at Make Happy and brings his wealth of experience to find the right strategy for our clients.
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