It can be hard to know where to start with social media advertising. With so many types of adverts available on numerous social networks, knowing how to use social media to market your business is something that many people get wrong.

But do not fear! Make Happy has put together our top 3 tips for effectively using advertising on social media. These guidelines can help to raise the profile of your business or enterprise, as well as to generate business leads.

1. Use Paid Social Media

Don’t be fooled, generating organic traffic to your social media pages is very difficult, and you definitely shouldn’t rely solely on free activity. Consider paying for advertising on social media sites to drive traffic to your website and services. Don’t worry, this doesn’t have to be an expensive process. Google’s ‘cost per clicks’ feature can be very economical. It’s also becoming easier and easier to use, with sites like Facebook having user friendly and simple advertising tools.

 2. Test drive your content

 Before you start paying for your adverts or sponsored updates, work out the existing content you have that has generated the most interaction. The tweets with the most retweets or your Instagram photos with the most likes are your ‘chosen ones’. Repurpose and reform this content to maximise your reach and cost effectiveness when you start paying for advertising.

 3. Maintain your content

With sites like Twitter and Reddit, adverts can take the form of conversations, and the more you interact with your audience, responding to their comments, the more traction and engagement your content will get. So don’t just post your adverts and forget about them: for the best return on your paid advertising, keep engaging with them.

Now you’re equipped with the basic knowledge of how to use paid social media marketing that can help your business grow and thrive! We’ll be running a comprehensive course on paid social media marketing in the near future. We’ll be posting the event details soon on our Twitter profile @makehappylondon, so make sure you follow us!