Anyone who must present information in a visual way — from designers to managers — is at the mercy of the ever-changing attention spans of their audience. As numerous psychological studies have shown, our moods have a big impact on the ways we process information; the happier we are, the less likely we are to make reading errors, for example. So the key to getting your message across, in theory, is to prime your audience with positive feelings — warm colors on the page, a lighthearted joke in person. Of course, emotional manipulation has its limits. Balance, in other words, is key.
Founder and Director of Strategy -
Ex of Leo Burnett, Jonathan has a long history of successful communications planning on accounts such as Procter & Gamble and Financial Times. Jonathan leads strategic planning at Make Happy and brings his wealth of experience to find the right strategy for our clients.