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Are you recruiting enough weirdos?

It is a good question and all hinges on your definition of weirdo. Martin Davidson, professor of business administration at the University of Virginia Darden School of Business, has two categories of weirdo.

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Fedex uses their van livery to prove a point

I saw this photo of a Fedex van on Linkedin reinforcing the idea that they are the fastest courier service. A powerful approach, but dissing your competitors can be dangerous, especially if they can prove they get there first.

5 vital questions to ask when writing copy for the web

It’s a terrifying thought, but I have spent the last decade of my life writing copy for the web. Mountains of emails, legions of webpages, volumes of blogs.  Along the way I like to think I’ve learnt a thing or two. And one of these things is to always ask myself these five questions when writing web copy:

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Summer books: What Elinor’s been reading

‘Brand Thinking and Other Noble Pursuits’ by Debbie Millman

I borrowed this book from the Make Happy library when I started a few months ago. It’s a collection of interviews between Millman and some of the great names in the marketing and design world.

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Summer books: What Charlotte’s been reading

‘Think Like a Freak’ by Steven D. Levitt and Steven J. Dubner

The cult book Freakonomics quickly became a symbol for using quantitative analysis to challenge conventional wisdom. Authors Steven D. Levitt and Steven J. Dubner famously linked the legalisation of abortion in the 1970s with the fall in crime in the US 20 years later (and raised a few eyebrows in the process).

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Summer books: What Jonathan’s been reading

‘Hegarty on Creativity: There are No Rules’ by John Hegarty

In this book, Hegarty takes 50 “provocations” that lie at the heart of creative thinking and succinctly explains how to harness, nurture and sustain creativity. It doesn’t matter if you make your living in the creative industries, this book is a condensed masterclass in the process of applying the creative process in everything you do.

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Is paying for tweeting cheating?

We all want our tweets and Facebook posts to go viral organically, by the sheer power of their brilliance. But sometimes, your social content may just need a little nudge to give it the exposure it deserves. So are sponsored tweets and posts (in which you pay to promote your social media posts to people outside your network) the solution?

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