Why is pays to take a stand in advertising

From Nike to Carlsberg, via John Lewis and Waitrose, advertising and branding seem to be taking a socially conscious turn. Despite many brands taking a stand on social issues, few come across as genuinely authentic.

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Writer’s Block

As a seasoned copywriter well knows, writer’s block is a nightmare. You’re on a deadline, you have three articles due by the end of the week, and you’re desperately trying to find another way of saying ‘engage your audience’, for risk of sounding like a broken record for the fifth time.

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How to Avoid Facebook Click Fraud

At Make Happy, we get all kinds of questions from business owners who are just dipping their toes into the confusing and often contradictory world of digital marketing. For the last couple of years, the online advertising industry has been in a bit of a tizzy as reports of fraudulent metrics, from click wars to spambot followers, have flooded our newsfeed.

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Are People Reading Your Copy? Are They Really?

8 seconds.

That’s all a writer has to keep your attention.

Have I lost you yet?

Well good, let’s continue.

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The Ad Block Challenge

Ad blocking was front of mind at the recent Advertising Week Europe conference in London. “The audience is pointing a gun at us and saying ‘the way you operate business is not acceptable to us,'” said Tim Gentry, global revenue director at the Guardian.

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Advertising in Games

Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.

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Three little pigs told through emoji

Once Upon an Emoji

It’s no secret the best marketing is based on storytelling. Throughout the course of human history, we’ve been fascinated by stories—from cave paintings to the Bible to sitcoms on the telly and now to… emojis, the modern child of the ancient Egyptian hieroglyphs.

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Do you have to advertise?

There are a lot of statistics about how many ads the average person sees per day. An answer given in a recent TEDx talk proposed somewhere between 300-700 messages. Brands spend a lot of time thinking about how to cut through the noise with their ads. Yet, is it all necessary?

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