branding Archives

Are People Reading Your Copy? Are They Really?

8 seconds.

That’s all a writer has to keep your attention.

Have I lost you yet?

Well good, let’s continue.

The connection between Marketing and Branding

When we assist new entrepreneurs working on their first businesses, we get copious amounts of questions about marketing and branding. One I want to zero in on is, “What is the connection between marketing and branding?”

Generating marketing insight with cross disciplinary learning

Insight and creativity can be hard to summon on demand, especially in marketing and advertising. That is why there are entire businesses built around doing just that. But how can we find more of both with the same tools we have at hand?

Explain your business’s purpose through storytelling.

I recently read an article in HBR about how storytelling is a great way to explain a business’s purpose. I couldn’t agree more.

A love letter to Burberry’s marketing strategy

I know next to nothing about the world of high fashion. However, one show I do watch every year is Burberry. I like the designs, the music. I like the way I feel, even as a viewer, that I’m part of a distinctly British spectacle. In short, I like the branding.

Sometimes you need a friendly ghost-writer!

Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.