Are People Reading Your Copy? Are They Really?
8 seconds.
That’s all a writer has to keep your attention.
Have I lost you yet?
Well good, let’s continue.
The value of copywriting and AIDA
Years ago, I was watching a training video on wealth empowerment in which the speaker recommended that if you could only learn one skill for creating wealth, choose copywriting.
5 vital questions to ask when writing copy for the web
It’s a terrifying thought, but I have spent the last decade of my life writing copy for the web. Mountains of emails, legions of webpages, volumes of blogs. Along the way I like to think I’ve learnt a thing or two. And one of these things is to always ask myself these five questions when writing web copy:
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