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Writer’s Block

As a seasoned copywriter well knows, writer’s block is a nightmare. You’re on a deadline, you have three articles due by the end of the week, and you’re desperately trying to find another way of saying ‘engage your audience’, for risk of sounding like a broken record for the fifth time.

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Are People Reading Your Copy? Are They Really?

8 seconds.

That’s all a writer has to keep your attention.

Have I lost you yet?

Well good, let’s continue.

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The value of copywriting and AIDA

Years ago, I was watching a training video on wealth empowerment in which the speaker recommended that if you could only learn one skill for creating wealth, choose copywriting.

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Goldfish (writing copy for the web)

5 vital questions to ask when writing copy for the web

It’s a terrifying thought, but I have spent the last decade of my life writing copy for the web. Mountains of emails, legions of webpages, volumes of blogs.  Along the way I like to think I’ve learnt a thing or two. And one of these things is to always ask myself these five questions when writing web copy:

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