Don’t switch off, be more creative
Modern technology is melting your brain. Constantly flipping between different devices is the reason you are less productive, tired and forgetful. Or so we’re repeatedly warned.
Read MoreSegmenting customer groups in real time is the Holy Grail for marketers. “Every brand wants fast segmentation, the ability to get to consumers in real time, or even to be predictive of what they’re doing next,” commented Shenan Reed, president of digital at media planning agency MEC Global, at this year’s SXSW festival.
Read MoreModern technology is melting your brain. Constantly flipping between different devices is the reason you are less productive, tired and forgetful. Or so we’re repeatedly warned.
Read More