Insight and creativity can be hard to summon on demand, especially in marketing and advertising. That is why there are entire businesses built around doing just that. But how can we find more of both with the same tools we have at hand?
Marketing is all about creating value. For non-profits, value can be found in funds or awareness. For individuals targeted through marketing strategies, value may be found in knowing they are contributing to a cause they care about. Non-profits are increasingly using interactive campaigns to encourage people to share an experience with friends.
Innovative, emotionally engaging and hugely effective, the ‘World Under Water’ campaign launched by the crowd funding platform, CarbonStory, used ingenious techniques to generate extraordinary results.
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