It’s no secret the best marketing is based on storytelling. Throughout the course of human history, we’ve been fascinated by stories—from cave paintings to the Bible to sitcoms on the telly and now to… emojis, the modern child of the ancient Egyptian hieroglyphs.
They’re known as the ‘me generation’, narcissistic and with an ugly ‘look after number one’ attitude. So I was rather happy, having been born between the mid-eighties and early 2000’s, to learn that there’s more to the group than just sponging off your parents and sending attention seeking social media posts. An event by Acacia Avenue I recently attended, took a look the Millenial generation with some powerful insights for marketers. Here are my key takeaways:
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