Segmenting customer groups in real time is the Holy Grail for marketers. “Every brand wants fast segmentation, the ability to get to consumers in real time, or even to be predictive of what they’re doing next,” commented Shenan Reed, president of digital at media planning agency MEC Global, at this year’s SXSW festival.
Ad blocking was front of mind at the recent Advertising Week Europe conference in London. “The audience is pointing a gun at us and saying ‘the way you operate business is not acceptable to us,'” said Tim Gentry, global revenue director at the Guardian.
Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy PolicyTerms and Conditions
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
We use cookies to enhance your experience while using our website. To learn more about the cookies we use and the data we collect, please check our Privacy Settings.
