Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.
Everybody enjoys a good PR disaster, especially when a multinational corporation like Master Card is involved. Last night, their social media campaign surrounding the Brit Awards spectacularly backfired when journalists high-jacked their hash tag #PricelessSuprises.
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