The Challenge
Uber UKI, the game-changing innovator that started as a private ride-hailing platform and is now a global logistics powerhouse with a vision to set the world in motion, asked us to align the UKI team behind their new image and mission and understand its implications and future with a tangible model to reflect this. The client also wanted a way to build understanding within teams of what was required of them to make the vision come alive.
We designed a Lego Serious Play workshop to model Uber’s new urban vision and bring the new mission to life. Lego Serious Play would also ensure a team-based mentality and focus throughout the session, as interdisciplinary teams worked together to produce shared models.
We started by skilling up the whole team in using Lego for building, storytelling and modelling. We then worked with sub-teams of the UKI team to build and develop cities of the future, inspired by the new vision. We then moved to put in place steps to bring the vision to life.
The day was incredibly well-received across the team.
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