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Making the Most of Downtime

Traditionally, in August, the creative industries have their annual lull. Whilst clients are taking their infants to the Costa del Sol and saving their projects for the autumn, you have a small amount of time to play with. This year, although the heatwave has dried up Victoria Park, it certainly hasn’t dried up our work stream, as we’re having one of our busiest ever summers. Should you get the time, however, here are some of the things that we would be doing during downtime.

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Is Niche Marketing the Future?

Inspired by a recent talk at Stylus’ Decoded Future event, I’ve been thinking about whether ‘ niche is the new mass ’ when it comes to marketing. Some of the major trends that have come out of branding in the last 5 years are personalisation, bespoke products and individual focus and customer support.

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Boutique is the new Black

At Make Happy, we like to think of ourselves as a boutique agency, the independent coffee shop of the marketing world, that is swamped by huge Starbucks agencies. Small agencies do not always have the same allure of larger ones, with big-name clients and serviced offices and free smoothie deliveries, but there are some huge incentives to work at smaller agencies.

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Writer’s Block

As a seasoned copywriter well knows, writer’s block is a nightmare. You’re on a deadline, you have three articles due by the end of the week, and you’re desperately trying to find another way of saying ‘engage your audience’, for risk of sounding like a broken record for the fifth time.

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How to Avoid Facebook Click Fraud

At Make Happy, we get all kinds of questions from business owners who are just dipping their toes into the confusing and often contradictory world of digital marketing. For the last couple of years, the online advertising industry has been in a bit of a tizzy as reports of fraudulent metrics, from click wars to spambot followers, have flooded our newsfeed.

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"The practice of Management" by Peter Drucker

Marketing is business

Anyone who has come to one of my workshops will know that I endlessly quote Peter Drucker, the father of business consulting and his views on the importance of marketing and innovation to every business.

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The As and Bs of Content Testing

So you’ve decided to focus on content marketing this year. And why not? Good content marketing can help you reach and increase your target audience and drive traffic to your product, all whilst positioning your brand as a category leader.

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Are People Reading Your Copy? Are They Really?

8 seconds.

That’s all a writer has to keep your attention.

Have I lost you yet?

Well good, let’s continue.

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