Advertising in Games
Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.
Read MoreFood Tech Week set to satiate hunger for industry disruption
London Tech Week is a yearly gathering boasting hundreds of events and pitching opportunities for techies within and across many industries: retail, education, cyber security, marketing and advertising. Industry-specific offshoots of Tech Week have also emerged, the next being the world’s first Food Tech Week, running from 16 October 2015.
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