https://unsplash.com/photos/Gx_o9dbqf34

Make your meetings more meaningful

After my very first client meeting, as we left the building, my new boss turned to me and said ‘What just happened?’

So I told him. He said ‘Ok so what?’

I was a little confused at this point as to whether this was some kind of test or he just hadn’t been paying attention.

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The Decline or Rise of the High Street?

With high streets in the UK revealing more and more empty shop fronts and retailers turning to digital e-commerce, it’s easy to think the analogue shopping experience is dying. With retailers like Amazon and Asos offering overwhelming choice, fast delivery and free returns, it’s becoming more and more difficult for high street shops and physical retailers to compete. It’s easier to think that this is creating a demise in the high street of yore…or is it, actually, that consumers want something different?

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Why is pays to take a stand in advertising

From Nike to Carlsberg, via John Lewis and Waitrose, advertising and branding seem to be taking a socially conscious turn. Despite many brands taking a stand on social issues, few come across as genuinely authentic.

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Why is a problem-solving mentality so vital?

We hear time and time again that having problem-solving as a skill is essential. Lists of ‘Top Skills any Employee Should Have’ are forever telling us we need to be solution-oriented and have a problem-solving mindset.

What exactly is this mindset and why is it so important?

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How does a career in marketing affect your daily life?

Having only worked in the creative and marketing industries for a year, I’ve been surprised to see the impact it’s already having on my daily life. From seeing everyone as a potential client, to realising the significance of marketing for businesses of all sizes, marketing is a career that has several effects on your day-to-day life.

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Making the Most of Downtime

Traditionally, in August, the creative industries have their annual lull. Whilst clients are taking their infants to the Costa del Sol and saving their projects for the autumn, you have a small amount of time to play with. This year, although the heatwave has dried up Victoria Park, it certainly hasn’t dried up our work stream, as we’re having one of our busiest ever summers. Should you get the time, however, here are some of the things that we would be doing during downtime.

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