Present like a pro
In business, you need to know how to give a presentation. Whether you are selling, raising money, motivating, or bringing a team up to speed, your ability to present well will make you stand apart from the crowd.
Read MoreMake Happy Recommends: 5 Business Must Reads
With a busy schedule and demanding to-do list, it can be hard to find time to fully immerse yourself into a book. But, if you know that the book has made a lasting impression on others, then you know it is worth committing the time to. To help make picking your next read easier, we have compiled a list of Make Happy Must-Reads:
Read MoreThree simple ways to boost creativity
Are you feeling a bit stuck for new ideas? Do you need to get your creative juices flowing again? We’ve put together a list of our favourite, quick ways to get out of creative ruts and spark new ideas:
Read MoreMarketing 101, Edition #2: SWOT Analysis
In this week’s back to basics blog, we’re talking SWOT analysis. Chances are, you know what a SWOT Analysis is. It’s a document, chart, mind map or graph that shows the Strengths, Weaknesses, Opportunities and Threats of your business.
Read MoreMarketing 101, Edition #1: Personas
One of the simplest tools in the marketer’s arsenal is the persona. When considering any marketing activity, be it targeting, segmentation or strategy, personas are invaluable to helping you ground your customer in reality.
For those that aren’t familiar with this exercise, what exactly is a persona?
Read MoreLessons learned from Make Happy’s workspace
In 2016, inner London office floorspace accounted for nearly one quarter (23.68%) of the total office floorspace in England and Wales. That’s a lot of space. A lot of space to use well, or to use badly.
The Make Happy studio is located in a coworking space in the heart of east London and can comfortably accommodate 8 people while still being a healthy work environment. After working here for a while, I’ve learnt some lessons about what makes this space the efficient work hub it is.
Are you giving your consumer too much choice?
Inspired by a recent course I attended on behavioural economics, I started thinking about the concept of maximisers and satisficers and how businesses can optimise the amount of choice they offer.
Make your meetings more meaningful
After my very first client meeting, as we left the building, my new boss turned to me and said ‘What just happened?’
So I told him. He said ‘Ok so what?’
I was a little confused at this point as to whether this was some kind of test or he just hadn’t been paying attention.