The Decline or Rise of the High Street?

With high streets in the UK revealing more and more empty shop fronts and retailers turning to digital e-commerce, it’s easy to think the analogue shopping experience is dying. With retailers like Amazon and Asos offering overwhelming choice, fast delivery and free returns, it’s becoming more and more difficult for high street shops and physical retailers to compete. It’s easier to think that this is creating a demise in the high street of yore…or is it, actually, that consumers want something different?

Read More

Why is pays to take a stand in advertising

From Nike to Carlsberg, via John Lewis and Waitrose, advertising and branding seem to be taking a socially conscious turn. Despite many brands taking a stand on social issues, few come across as genuinely authentic.

Read More

Why is a problem-solving mentality so vital?

We hear time and time again that having problem-solving as a skill is essential. Lists of ‘Top Skills any Employee Should Have’ are forever telling us we need to be solution-oriented and have a problem-solving mindset.

What exactly is this mindset and why is it so important?

Read More

How does a career in marketing affect your daily life?

Having only worked in the creative and marketing industries for a year, I’ve been surprised to see the impact it’s already having on my daily life. From seeing everyone as a potential client, to realising the significance of marketing for businesses of all sizes, marketing is a career that has several effects on your day-to-day life.

Read More

Making the Most of Downtime

Traditionally, in August, the creative industries have their annual lull. Whilst clients are taking their infants to the Costa del Sol and saving their projects for the autumn, you have a small amount of time to play with. This year, although the heatwave has dried up Victoria Park, it certainly hasn’t dried up our work stream, as we’re having one of our busiest ever summers. Should you get the time, however, here are some of the things that we would be doing during downtime.

Read More

Is Niche Marketing the Future?

Inspired by a recent talk at Stylus’ Decoded Future event, I’ve been thinking about whether ‘ niche is the new mass ’ when it comes to marketing. Some of the major trends that have come out of branding in the last 5 years are personalisation, bespoke products and individual focus and customer support.

Read More

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy Terms and Conditions
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google