224 apparently. According to a new study conducted by U.K. electronics retailer Pixmania you will also need 63 text messages, 70 Facebook messages, 37 emails and 30 phone calls to get struck by cupid.
We’ve been thinking a great deal about how businesses talk about sustainability this week. We came across a great article by Christine Arena in Fast Company called 6 Ways To Make Brand Sustainability Resonate With Consumers. A brief overview of Christine’s article is below.
Yesterday, seriously disgruntled British Airways customer Hasan Syed took to Twitter to vent his frustration at the airline. Nothing new there. And yet there was something new, something groundbreaking even, about this particular complaint. Why? Because this was not just any tweet, this was a sponsored tweet. Hasan had taken the pioneering step of using Twitter Ads to purchase a promoted update to give his complaint some extra welly.
I had an interesting conversation with Julian Borra, founder of The Thin Air Factory, this week on how poor most businesses are at making sustainability real. He talks about the problem in an article in Sustainable Brands called The Rise of the Scratchcard Brand.
And here it is. We have read and enjoyed Give and Take, Lean In and The End of Competitive Advantage. Over the next couple of weeks, we will review these and some of the others.
The American author, John Butman, has just published his fifth book called “Breaking Out: How to Build Influence in a World of Competing Ideas“. In the book he attempts to unpick what makes some people, idea or intellectual entrepreneurs (Butman’s terms) better at spreading their ideas than others. He suggests seven tips for shifting the mindset in an organisation or network.
I have just read a presentation by social media and digital marketing thinker, Steven Van Belleghem, on how consumers will change over the rest of this decade. He talks about three key factors that will significantly influence consumer behavior:
Read an interview with my current thinker of the moment, Prof Adam Grant, who has written Give and Take. In the interview he was asked, as a Giver himself, how does he stop getting overwhelmed with requests on his time.
I recently went to the National Theatre’s brilliant performance of Mark Haddon’s, The Curious Incident of the Dog in the Nighttime. The storyline revolves around a seed of trust that is planted, and then torn away, leading to devastation and destruction.
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