#askBG tweet

#askBG – was the British Gas Twitter Q&A a brave move or PR disaster?

The Twitter hit of the week has to be British Gas’s obliteration at the hands of the Twitterati yesterday. Like a corporate lamb to the slaughter, on the same day they announced a 10% price hike, the official British Gas Twitter account declared “we are here with our Customer Service Director, Bert Pijls, answering your questions until 2pm” and invited customers to send in their questions with the hashtag #askBG. And like that, a social media mauling began…

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Happy birthday from Google

Google gives me a birthday doodle. A great example of how technology can allow one of the world’s largest businesses to speak directly to the individual.

Social media icons

5 tips for social media in financial services

Making social media work in financial services is tough. Regulation and compliance make maintaining a strong and interactive social presence a real challenge. In this blog I take a look at the social opportunities and roadblocks in this sector, and what we can do about them.

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Nurturing your intrapreneurs

We have been looking at the subject of innovation for our client Stylus. In particular, what drives successful innovation within organisations and the issues that business leaders face with developing new ideas, processes, services and products. In most cases the issue is not the amount of ideas, but choosing the best ones and then getting them to market quickly and efficiently.

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Drowning in emails?

Do you ever feel like you are overwhelmed by the amount of emails you receive? Most of us do and most of us consider that the fault lies entirely with people sending, or copying us into, emails. However the reality appears to be somewhat different according to research undertaken by Chris Brown, Andrew Killick and Karen Renaud reported in The Harvard Business Review (September 2013).

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