On Thursday the fate of the United Kingdom will be decided.  Whether we wake up to unity or separation on Friday morning, one thing is sure. The Yes campaign has played a blinder.

It is a good question and all hinges on your definition of weirdo. Martin Davidson, professor of business administration at the University of Virginia Darden School of Business, has two categories of weirdo.

I saw this photo of a Fedex van on Linkedin reinforcing the idea that they are the fastest courier service. A powerful approach, but dissing your competitors can be dangerous, especially if they can prove they get there first.

Melissa Dahl recently reported on new research from Alison Wood Brooks and Francesca Gino of Harvard Business School and Maurice E. Schweitzer of Wharton School on how people are perceived when they ask for advice.

‘Brand Thinking and Other Noble Pursuits’ by Debbie Millman

I borrowed this book from the Make Happy library when I started a few months ago. It’s a collection of interviews between Millman and some of the great names in the marketing and design world.

‘The Better Angels of our Nature’ by Stephen Pinker

Imagine you live in an area in which the probability of lightening striking your house is the same on any given day.

On Saturday Gillian Tett wrote an interesting piece in The FT Weekend magazine on how organisations try to drive innovation by fostering serendipity.

‘Think Like a Freak’ by Steven D. Levitt and Steven J. Dubner

The cult book Freakonomics quickly became a symbol for using quantitative analysis to challenge conventional wisdom. Authors Steven D. Levitt and Steven J. Dubner famously linked the legalisation of abortion in the 1970s with the fall in crime in the US 20 years later (and raised a few eyebrows in the process).