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Sell stories, not products

We’re all hardwired to tell and listen to stories. Successful brands take advantage of this quirk of human nature by winning over the hearts of their customers with compelling storytelling. In fact brand stories, when told well, are far more powerful than the products that a brand sells.

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Present like a pro

In business, you need to know how to give a presentation. Whether you are selling, raising money, motivating, or bringing a team up to speed, your ability to present well will make you stand apart from the crowd.

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Make Happy Recommends: 5 Business Must Reads

With a busy schedule and demanding to-do list, it can be hard to find time to fully immerse yourself into a book.  But, if you know that the book has made a lasting impression on others, then you know it is worth committing the time to.  To help make picking your next read easier, we have compiled a list of Make Happy Must-Reads:

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Three simple ways to boost creativity

Are you feeling a bit stuck for new ideas? Do you need to get your creative juices flowing again? We’ve put together a list of our favourite, quick ways to get out of creative ruts and spark new ideas:   

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Marketing 101, Edition #2: SWOT Analysis

In this week’s back to basics blog, we’re talking SWOT analysis. Chances are, you know what a SWOT Analysis is. It’s a document, chart, mind map or graph that shows the Strengths, Weaknesses, Opportunities and Threats of your business.

We find that the SWOT Analysis works best drawn out as a big mind map, up on the wall. In true Make Happy fashion, this way you can move around post-it notes and ideas if you decide they live somewhere else.

The SWOT Analysis is an incredibly versatile tool. It can be used to stress test your business model, a new product, or a brilliant idea you have. You could probably even use it to work out if you made the right restaurant choice for dinner. Simple yet effective, the SWOT Analysis will help highlight potential pitfalls or opportunities you may not have previously encountered.

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Marketing 101, Edition #1: Personas

One of the simplest tools in the marketer’s arsenal is the persona. When considering any marketing activity, be it targeting, segmentation or strategy, personas are invaluable to helping you ground your customer in reality.

For those that aren’t familiar with this exercise, what exactly is a persona? 

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Lessons learned from Make Happy’s workspace

In 2016, inner London office floorspace accounted for nearly one quarter (23.68%) of the total office floorspace in England and Wales. That’s a lot of space. A lot of space to use well, or to use badly.

The Make Happy studio is located in a coworking space in the heart of east London and can comfortably accommodate 8 people while still being a healthy work environment. After working here for a while, I’ve learnt some lessons about what makes this space the efficient work hub it is.

 

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Make your meetings more meaningful

After my very first client meeting, as we left the building, my new boss turned to me and said ‘What just happened?’

So I told him. He said ‘Ok so what?’

I was a little confused at this point as to whether this was some kind of test or he just hadn’t been paying attention.

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