Lego Serious Play

Lego Serious Play is incredibly effective at opening up communication, eliminating hierarchies and generating ideas. It does this through building and storytelling. In comparison to traditional team-building activities, Lego Serious Play relates directly to the work environment, making it much more effective in the long term. We can deliver this workshop either virtually or in person.

Team building

Lego Serious Play was formulated to increase empathy and understanding between participants, foster collaboration, and create a safe environment to tackle thorny issues. This means that it can help bind new teams together, resolve conflicts within a group, and create substantially higher-performing teams.


Research shows that using a ‘hands-on, minds-on’ process such as Lego Serious Play activates new parts of the brain and encourages creativity and new thinking. It also ensures that, unlike traditional team-building exercises, everyone feels heard and everyone’s ideas are shared. Thereby harnessing the innovation potential of your entire team.


Modelling complex ideas through Lego helps people articulate and discuss thoughts that may not be easy to express purely verbally. Importantly, it is a problem-solving process. So the focus is always on ‘how can we make this work,’ not ‘that will never work because…’

Talk to us about Lego Serious Play

You can learn more from an hour of play than you can from an hour of conversation.


Here’s why Lego Serious Play can help your company

  • Ensures everyone gets heard
  • Allows you to model the most involved and complicated issues and visualise them in 3D
  • Gives people time to think before sharing ideas, ensuring introverts are comfortable and willing to contribute
  • Allows everyone’s insights and ideas to be considered equally
  • Fosters shared understanding and collaboration
  • Ensures discussion focuses on the message not the messenger, eliminating personal politics and allowing full, frank discussions
Find out what lego serious play can do for you
Lego Serious Play workshops can work online as well as in person. We can send out workshop packs such as the one pictured above, and, using Zoom, host sessions with the same levels of engagement and results.

A short history of Lego Serious Play

The concept of “serious play” was created by Johan Roos and Bart Victor in the mid-1990s, while they were both professors at IMD in Switzerland. They were looking for a way to enable managers to describe, create and challenge their views on their business. The goal of Lego Serious Play is to foster creative thinking, as teams build metaphors of their organisational identities and experiences using Lego bricks. Participants work through both real and imaginary scenarios using visual, three -dimensional Lego constructions, hence the name “serious play”.

Learn more about the origins of Lego Serious Play

Why Make Happy?

Facilitators at Make Happy are all trained in Lego Serious Play, an innovative process developed to enhance creative thinking and increase business performance. The methodology is based on research that shows that modelling in a physical way leads to a deeper understanding of the ideas being conveyed, and supports an effective dialogue without the fear of treading on personal feelings. We have worked with group sizes from as small as six to as large as three hundred.

During the problem-solving process, participants are guided through a series of questions, probing further and further into the subject. Each participant builds their own 3D Lego model in response to the facilitator’s questions, which are tailored to each workshop. These models then serve as a platform for problem solving, group discussion and decision making, guiding participants into free and honest exchanges of opinions.

Workshop participants leave with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight.

Find out how we made the cabinet office happy
Want to learn more?

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