Lego Serious Play

Build better teams, strategies and ideas with Lego.

Lego Serious Play is a fun, inclusive and effective way to bring people together. Using modelling and storytelling, LSP helps people to imagine new possibilities, create shared visions for the future and forge deeper human connections. 

Team building

Lego Serious Play is designed to increase empathy and understanding between participants, foster collaboration, and create a safe environment to tackle thorny issues. This means that it can help bind new teams together, resolve conflicts within a group, and create substantially higher-performing teams.


Research shows that using a ‘hands-on, minds-on’ process such as Lego Serious Play activates parts of the brain that encourage creativity and new thinking. It also ensures that, unlike traditional team-building exercises, everyone feels heard and everyone’s ideas are shared.


Modelling complex ideas through Lego helps people articulate and discuss thoughts that may not be easy to express purely verbally. Importantly, it is a problem-solving process. So the focus is always on ‘how can we make this work,’ not ‘that will never work because…’

Talk to us about Lego Serious Play

You can learn more from an hour of play than you can from an hour of conversation.


How Lego Serious Play can help your company

  • Ensures everyone gets heard
  • Allows you to model the most involved and complicated issues and visualise them in 3D
  • Gives people time to think before sharing ideas, ensuring introverts are comfortable and willing to contribute
  • Allows everyone’s insights and ideas to be considered equally
  • Fosters shared understanding and collaboration
  • Ensures discussion focuses on the message not the messenger, eliminating personal politics and allowing full, frank discussions
Find out what lego serious play can do for you
Lego Serious Play workshops can work online as well as in person. We can send out workshop packs such as the one pictured above, and, using Zoom, host sessions with the same levels of engagement and results.

A short history of Lego Serious Play

The concept of “serious play” was created by Johan Roos and Bart Victor in the mid-1990s, while they were both professors at IMD in Switzerland. They were looking for a way to enable managers to describe, create and challenge their views on their business. The goal of Lego Serious Play is to foster creative thinking, as teams build metaphors of their organisational identities and experiences using Lego bricks. Participants work through both real and imaginary scenarios using visual, three -dimensional Lego constructions, hence the name “serious play”.

Learn more about the origins of Lego Serious Play

Why Make Happy?

Our focus is on helping clients foster creativity, innovation and resilience within their teams and organisations. Make Happy do this by using a range of creative problem solving and facilitation techniques, including Lego Serious Play, Design Thinking and team building.

We have run workshops and training all over the world with clients ranging from global brands to government departments to micro-businesses and local charities.

Every Make Happy workshop is designed specifically to meet the objectives of each client. They are always fun, interactive and focused.

We work with senior, highly experienced facilitators. All our facilitators are trained in a number of the most powerful methods and techniques to bring the very best out of our of participants.

Find out how we made the cabinet office happy
Want to learn more?

Click here to get in touch with an expert Make Happy facilitator

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