"The practice of Management" by Peter Drucker

Marketing is business

Anyone who has come to one of my workshops will know that I endlessly quote Peter Drucker, the father of business consulting and his views on the importance of marketing and innovation to every business.

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Desk with remote meeting tools

The As and Bs of Content Testing

So you’ve decided to focus on content marketing this year. And why not? Good content marketing can help you reach and increase your target audience and drive traffic to your product, all whilst positioning your brand as a category leader.

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Innovating into a bright future

The social and political events of the times are unsettling to many. But despite the regular dose of misery that comes from the news, there are great things happening. Between the various tech, research, and innovation hubs in the world, the beneficial application of cutting edge technology is flowing into the wider world. Three areas of particular importance are energy, information, and health.

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Lego Serious Play figures

How Lego Serious Play got innovation right

I have always been fascinated by insights that can be drawn by connecting seemingly random fields. In a previous post, I mentioned how Dan Cobley made marketing insights from physics. This time, it’s martial arts and innovation systems.

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