"The practice of Management" by Peter Drucker

Marketing is business

Anyone who has come to one of my workshops will know that I endlessly quote Peter Drucker, the father of business consulting and his views on the importance of marketing and innovation to every business.

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How to create a free, effective inbound marketing system

Running a successful business is largely about keeping your pipeline of new and repeat business filled. One of the best ways to do this is through an inbound marketing system. Why? Because it can give you the greatest reach for your cost. This is especially true for startups and small businesses that may not have the budget to hire and train an effective sales team.

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Woman writing marketing plan

Are you sticking to your marketing plan?

A strategically sound, targeted and measurable marketing plan is key to marketing (and therefore business) success. Personally, I love researching, creating and developing marketing plans with Make Happy’s clients. However, getting the plan down on paper is just the beginning. The next step is to actually see it through.

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Advertising in Games

Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.

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Tiffany's Same Sex Ad

Reframing heritage for the modern consumer

Heritage has long been a keystone for luxury brands. From Chanel, to Aston Martin to Phillipe Patek, brands have traded on their history and long-established prestige to drive aspiration and desire for their goods.

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A love letter to Burberry’s marketing strategy

I know next to nothing about the world of high fashion. However, one show I do watch every year is Burberry. I like the designs, the music. I like the way I feel, even as a viewer, that I’m part of a distinctly British spectacle. In short, I like the branding.

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Do brands need to re-think how they portray women to connect with Gen Z?

Connecting with young people is a constant challenge for brands. How can they build meaningful, long lasting relationships with the most self(ie)-aware, technologically advanced and media savvy generation ever to have walked the earth? Recent research by State of the Youth Nation suggests a possible answer to this question: feminism.

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Sometimes you need a friendly ghost-writer!

Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.

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