social media Archives

What’s Next for Digital Marketing?

I’ve never been one to pay too much attention to celebrity views on politics and social issues. Not least, to a figure as controversial as Kanye West.

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How to Avoid Facebook Click Fraud

At Make Happy, we get all kinds of questions from business owners who are just dipping their toes into the confusing and often contradictory world of digital marketing. For the last couple of years, the online advertising industry has been in a bit of a tizzy as reports of fraudulent metrics, from click wars to spambot followers, have flooded our newsfeed.

The Benefits of a Content Strategy

When it comes to social media, companies often take a spontaneous approach: they have a product or service and post things that are relevant to said product or service. Now, it could be worse, i.e not being present on social media at all, but it could most definitely be better. Social media is a powerful tool which, when harnessed properly, can be used to drive more potential clients to your brand. And more clients = more potential sales or a larger network.

Advertising in Games

Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.

Is your marketing agile enough?

A recent survey reported by Forbes found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile.

3 tips for improving your #hashtag

If you’re posting without a hashtag then you’re missing out on the opportunity to increase your exposure.

Sometimes you need a friendly ghost-writer!

Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.

8 Social media tips for Chinese New Year

This month we welcomed The Year of the Goat and in true New Year tradition, we have 8 tips that will help you declutter, re-invent and energise your social sphere for new opportunities in 2015.

What social media marketing is, and isn’t

When I started my very first marketing job, many moons ago, social media was a hot topic. What should brands talk about on social media? Is it worth it? What on earth’s a hashtag? In the years that have followed, social media has gained widespread acceptance and is considered a mandatory part of the marketing mix.

Use social media to build trust in your brand

A study into the impact of social media on consumers published this month has revealed that one of the most profound effects social media has on consumers is to build trust in brands. By facilitating conversations between consumers, and between consumers and brands, trust increases, as does intention to buy.