strategy Archives

‘How is the climate changing in the boardroom?’

Addressing climate change takes corporate leadership. Companies have to figure out decarbonization – whether they are aiming for carbon neutral, net carbon zero or carbon negative.

How do we delegate when everyone is busy?

The first question to address is whether we are actually busy.

The As and Bs of Content Testing

So you’ve decided to focus on content marketing this year. And why not? Good content marketing can help you reach and increase your target audience and drive traffic to your product, all whilst positioning your brand as a category leader.

The Benefits of a Content Strategy

When it comes to social media, companies often take a spontaneous approach: they have a product or service and post things that are relevant to said product or service. Now, it could be worse, i.e not being present on social media at all, but it could most definitely be better. Social media is a powerful tool which, when harnessed properly, can be used to drive more potential clients to your brand. And more clients = more potential sales or a larger network.

Useful frameworks that lead to good questions

One of the most important business skills is being able to ask good questions. Asking the right questions will lead you down a useful exploration of thought and research, while asking the wrong questions will lead to conclusions that are either false or irrelevant.

The Ad Block Challenge

Ad blocking was front of mind at the recent Advertising Week Europe conference in London. “The audience is pointing a gun at us and saying ‘the way you operate business is not acceptable to us,'” said Tim Gentry, global revenue director at the Guardian.

Explain your business’s purpose through storytelling.

I recently read an article in HBR about how storytelling is a great way to explain a business’s purpose. I couldn’t agree more.

Mumbai – India’s Creative City

I’m delighted to announce Make Happy’s partnership with the G5A Foundation for Contemporary Arts, the project from Founding Director Anuradha Parikh.

Does brainstorming really add value?

In an intriguing film on hbr.com, innovation specialist Tony McCaffrey argues that traditional brainstorming sessions are a waste of time. Why? Because having groups sharing ideas is inefficient compared to people working on their own. Moreover, the usual brainstorm scenario privileges extroverts while the ideas of introverts are rarely heard. So is it time to cease group idea generation?