Business Canvas
A tool to clarify your business model and remind yourself whom your are solving problems for.

The Business Canvas is our version of Alexander Osterwalder’s Business Model Canvas. We have added the Problem to the canvas because in many cases, we find entrepreneurs lose sight of whom they are solving the problem for. We also added a Purpose box to ensure you are clear on what you are doing beyond making money and the Regulator box to ensure you identify whether you are working in a sector that is regulated.
Would you like us to lead you through the Business Canvas, and more, in an in-person workshop for your business or organisation?
More on Business Models
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So You’ve Got A Business Idea? Now What?
Many of us have had these moments – you think of an industry-changing business idea or an app you really wish existed. But how do we make these become a reality and not just remain pipe dreams? Well we’ve put together a list of handy tips for you:
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Alexander Osterwalder’s Business Model Canvas
I spent Monday and Tuesday at the wonderful Village Underground in Shoreditch for a two day masterclass led by Alexander Osterwalder on the development of the Business Model Canvas and how best to use it.
Want to learn more about our tools and how to use them in your organisation?