Six helpful-to-know principles of persuasion
Persuasion is a fickle beast. Sometimes its easy, sometimes not so much.
In his book, Influence: The Psychology of Persuasion. Professor Robert B. Cialdini lists six principles that form the bedrock of the art of persuasion.
The value of copywriting and AIDA
Years ago, I was watching a training video on wealth empowerment in which the speaker recommended that if you could only learn one skill for creating wealth, choose copywriting.
I get by with a little Applied Creativity from my friends
The best way to have a good idea is to have a lot of ideas. – Linus Pauling.
The connection between Marketing and Branding
When we assist new entrepreneurs working on their first businesses, we get copious amounts of questions about marketing and branding. One I want to zero in on is, “What is the connection between marketing and branding?”
Read MoreGenerating marketing insight with cross disciplinary learning
Insight and creativity can be hard to summon on demand, especially in marketing and advertising. That is why there are entire businesses built around doing just that. But how can we find more of both with the same tools we have at hand?
Read MoreSustainable Success: Learning in a Busy World
“Learn as if you were to live forever.” These words of Mahatma Gandhi are even more true today then when he first spoke them, especially as the rate of change in our world increases.
Read MoreBetter business modelling for social entrepreneurs
Over the last four years, through our work with the RSA Kickstarter project, One Planet Ventures in Brixton and with Seedbed in the South West of England, we have helped over 200 social entrepreneurs map or innovate their business models.
Read MoreMumbai – India’s Creative City
I’m delighted to announce Make Happy’s partnership with the G5A Foundation for Contemporary Arts, the project from Founding Director Anuradha Parikh.
Read MoreAre you recruiting enough weirdos?
It is a good question and all hinges on your definition of weirdo. Martin Davidson, professor of business administration at the University of Virginia Darden School of Business, has two categories of weirdo.
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