Alexander Osterwalder’s Business Model Canvas is a powerful tool that has spread rapidly throughout the business community. By learning how to use the Business Model Canvas, you will have an effective means of prototyping business ideas, testing business assumptions, adapting existing business models, and streamlining creative collaboration with friends and colleagues.
The world is online. Digital marketing is the ultimate method of getting the word out about your business for zero cost. If you decide to add a budget to your digital marketing, online advertising tools like Google Adwords and Facebook ads can bring a steady stream of traffic to your business. Given the ease, scalability, and low cost of digital marketing, it is a no-brainer to have an effective digital marketing presence for your business.
The notion of this topic scares away most people who don’t have a degree in maths, accounting, or finance. However, this is not necessary. Gaining a solid understanding of financial planning is not very difficult and tremendously empowering. The trick is to get past the mental stigma that it has to be a big, scary, undecipherable topic. By becoming comfortable with the basics of financial planning, you will be able to make projections, determine how you can most efficiently make your business profitable, and calculate what your basic survival budget will need to be.
Sales and presentations:
No business survives without sales. At its core, sales is about getting people to realise that the benefit that you provide is worth more than the cash they must give up to receive it. That said, there is a lot of structure involved with sales and the more you learn about it, the easier sales becomes.
Nothing will upset your customers like bad account management will. If you are working with a company, you want them to be on the ball. Learning how to set up streamlined, effective account management systems and processes will save you tonnes of time, headache, and revenue.
Where to learn these skills:
Starting in May, London Growth Hub will be offering free training workshops on each of these skills in London through their Start, Scale, Grow programme. Simply click on the link to find out more about the workshops, dates, and locations.