With a busy schedule and demanding to-do list, it can be hard to find time to fully immerse yourself into a book.  But, if you know that the book has made a lasting impression on others, then you know it is worth committing the time to.  To help make picking your next read easier, we have compiled a list of Make Happy Must-Reads:

The Storytelling Animal by Jonathan Gottschall

Jonathan Bannister chose this book because he says “storytelling helps us build relationships, relate to each other as people, and is one of the most powerful tools in the marketer’s arsenal.”

Start with Why by Simon Sinek

Sophie Paton has chosen Start with Why because she believes that this is the question with which every business should begin.  Without the ‘why’ then there is no motivation and passion later on down the road.

Nudge by Richard H Thaler and Cass R Sunstein

Holly Hudson chose this as her must-read because she believes it is “extremely valuable in understanding why we make the decisions that we make both in business and in life.”

Business Model Generation by Alexander Osterwalder and Yves Pigneur

I have chosen this book as my Make Happy Must-Read because it is a great, non-traditional guide on how to be ready for the next step, even if you don’t always know what that next step will be.  I believe this is a treasured skill in the world of marketing!

Creativity- Why it Matters by Darren Henley

Fiona Fraser-Allen recommends this book and says it is “A bright, little pink book that invites you to pick it up… and when you do, the opening quote ‘You can’t use up creativity. The more you use, the more you have’ by the late Maya Angelou inspires you to carry on reading.”

If you read any of our recommendations let us know what you think.  Happy reading!