Advertising in Games

Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.

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Sometimes you need a friendly ghost-writer!

Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.

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Boy jumping to land safely in fathers arms

The Curious Incident of Trust in the Workplace

I recently went to the National Theatre’s brilliant performance of Mark Haddon’s, The Curious Incident of the Dog in the Nighttime. The storyline revolves around a seed of trust that is planted, and then torn away, leading to devastation and destruction.

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The Creator’s Code with thanks to Hiut Denim

I’m a fan of David Hieatt’s newish venture, Hiut Denim Co., which sells jeans and only jeans, that are made in a factory in Cardigan Bay, Wales. Real British jeans. Huit Denim also has a periodical newsletter and this was in today’s edition – not sure who actually came it with the list as there is no credit, but it is good.

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AMD Pinterest page

Can Pinterest work for B2B?

Over the Summer, as we all bathed in the Olympic glow, the marketing world rumbled with news that Pinterest was proving ineffective at converting the massive traffic it was attracting into sales for participating brands.

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Google’s London HQ

I’m always surprised by how often clients neglect office design when considering their internal communications planning. Yet the office environment is a key part of the culture and communications of an organisation. It impacts how people work, the manner and the frequency they talk to each other and how information flows through the company structure. I read recently that in one company a redesign to a more open space resulted in a fall in email traffic of 50%.

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