Lego Serious Play figures

How Lego Serious Play got innovation right

I have always been fascinated by insights that can be drawn by connecting seemingly random fields. In a previous post, I mentioned how Dan Cobley made marketing insights from physics. This time, it’s martial arts and innovation systems.

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Image of Lego Serious Play workshop

Does brainstorming really add value?

In an intriguing film on hbr.com, innovation specialist Tony McCaffrey argues that traditional brainstorming sessions are a waste of time. Why? Because having groups sharing ideas is inefficient compared to people working on their own. Moreover, the usual brainstorm scenario privileges extroverts while the ideas of introverts are rarely heard. So is it time to cease group idea generation?

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