Are People Reading Your Copy? Are They Really?

8 seconds.

That’s all a writer has to keep your attention.

Have I lost you yet?

Well good, let’s continue.

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4 examples of the power of storytelling

Stories are one of the oldest human traditions in existence and have had many years to imprint their importance upon the human psyche. While this is just a small sample, here are four reasons why stories so powerful.

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Advertising in Games

Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.

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Three little pigs told through emoji

Once Upon an Emoji

It’s no secret the best marketing is based on storytelling. Throughout the course of human history, we’ve been fascinated by stories—from cave paintings to the Bible to sitcoms on the telly and now to… emojis, the modern child of the ancient Egyptian hieroglyphs.

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Sometimes you need a friendly ghost-writer!

Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.

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Books on bookshelf

How great stories affect your brain

Whilst I got my haircut last week, I sat enthralled as my hairdresser regaled me with fascinating tales from her turbulent life (all 22 years of it). An ex-boyfriend in prison, a Brazilian wax using a wok, a job in a notorious Old Street nightclub aged 15. Her stories all followed a classic model: a hero you could identify with, that hero facing conflict and tension, and finally, resolution. I was captivated.

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