I recently came across high end, ethical clothing brand Honest By. This innovative company is leading the way in retail transparency by revealing 100% of its sourcing and costs to their customers. They are detailing every aspect of their supply chain, from the names of factories and suppliers to the retail mark up they apply to wholesale prices.

This move defiantly lays down the gauntlet to some of the larger clothing brands who have been seeking to create their own sustainability narratives. This move takes ethical credentials to a whole new level, anything else feels like a half measure by comparison.

With consumer knowledge and concern around sustainability growing greater every day, can you ever envisage a time when major retailers follow suit and lay their supply chains bare for scrutiny? Or will consumer empowerment and social technologies mean that such transparency is ultimately forced on retailers regardless?