‘Hegarty on Creativity: There are No Rules’ by John Hegarty
In this book, Hegarty takes 50 “provocations” that lie at the heart of creative thinking and succinctly explains how to harness, nurture and sustain creativity. It doesn’t matter if you make your living in the creative industries, this book is a condensed masterclass in the process of applying the creative process in everything you do.
Some quirky creativity flourishes in the UK because we have bad weather, so Hegarty recommends checking the forecast and moving somewhere where the weather is really bad before starting work. And he closes with his most important tip – to have fun (though he warns that that won’t in itself guarantee good work). And this is not just for adults, son number one aged 12, thoroughly enjoyed it too.