6 ways to present like a superstar
Presentations are hardly anyone’s idea of fun. For many of us, it can be very easy to over complicate the situation, get increasingly stressed and start the sort of procrastination session, that although impressive, won’t be getting you any closer to the pitch perfect presentation you really want. Luckily here are are 6 points to set you on track and get you well on your way to presenting like a pro!
Read MoreDefend your business from devastating innovation
Any business can now be disrupted or a disruptor. This was the headline message from a HBR webinar I recently attended based on the article ‘Big Bang Disruption: Strategy in the Age of Devastating Innovation’.
Read MoreMake Happy’s brand pyramid
A brand pyramid is a great tool that quickly gets to the heart of a brand. It concisely communicates how a brand emotionally connects with its customers at a number of levels. We use the brand pyramid for our clients and last week I was given the challenge to come up with a brand pyramid for Make Happy. This is the pyramid I came up with.
Read MoreMarketing to the family of the future
Last week I caught up with the potential families of the future, and the innovative products they are inspiring, at Stylus’s spring innovation forum. There was quite a lot of food for thought, so here are some of the top insights that got me thinking:
Read MoreMy last week at Make Happy
As my last week at Make Happy looms, I appreciate more and more the amazing experience I had interning here.
Read MoreRyanair start talking – When do communications matter?
Hello I’m Elinor – New at Make Happy and having a brilliant time so far!
Read MoreThe rise (and rise) of the ‘selfie’: why brands should be listening
How many ‘selfies’ are taken in a year? Nobody knows so I thought I’d try and work it out.
Read MoreChildren of war, Durex and feminist builders: most watched
Marketing Week has just posted a run down of March’s most watched adverts on Youtube. Three in particular caught my eye as comment-worthy:
Read MoreKnow What’s Going on in the World
This week our wonderful EUSA intern Victoria reflects on the news and why she thinks more people need to read it.
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